During peak periods, or very early in the admission cycle, additional processing time may be needed. Students will collect and analyze data to identify trends and generate insights and strategies. Get an overview of the course curriculum. Cincinnati, OH 45221, University of Cincinnati | 2600 Clifton Ave. | Cincinnati, OH 45221 | ph: 513-556-6000, Alerts | Clery and HEOA Notice | Notice of Non-Discrimination | eAccessibility Concern | Privacy Statement | Free Speech | Copyright Information, Meet the Founder: Kolodzik Business Scholars, Corporate Finance Certificate Program Outline, Investment Management Certificate Program Outline, Health Care Administration Certificate Program Outline, Health Care Finance Certificate Program Outline, Health Care Operations Certificate Program Outline, Health Care Policy & Regulation Certificate Program Outline, Marketing Research Certificate Program Outline, Professional Selling & Sales Management Certificate Program Outline, Retail Management Certificate Program Outline, Corporate Taxation Certificate Program Outline, Individual Taxation Certificate Program Outline, Entrepreneurship Certificate Program Outline, Human Resources Certificate Program Outline, International Business Certificate Program Outline, Leadership & Management Certificate Program Outline, Operations, Business Analytics, and Information Systems, Degree Options in Operations, Business Analytics, and Information Systems, Insurance and Risk Management Scholarships, Insurance and Risk Management Organizations, Best Practices of Family and Private Businesses, Family and Private Business Certificate Courses, Next Generation Institute (NGI) Succession Planning, Communication and Culture Institute (CCI), Family and Private Business Awards (FPBA), Goering Center Recommended National Family and Private Business Centers, Final Deadline:July 31, 2022 (subject to space availability), Essay (you can preview the essay for your program by starting an application), Contact information for two references who will provide letters of recommendation electronically, IELTS or TOEFL score (International applicants only). MKTG 7026: Influence Strategies (2 credit hours) The capstone course integrates all the marketing concepts learned in the program with a real-world clients needs. Carl H. Lindner College of Business This field is for validation purposes and should be left unchanged. MKTG 7000: Marketing Foundations (1 credit hour) This course presents a foundational framework for strategic business and marketing planning, starting with the analysis of business and marketing positioning in market through the tactical execution of strategies across a full complement of channels and content. 
See the program website: http://business.uc.edu/graduate/masters/ms-marketing.html. Courses can be completed on campus or online, full-time or part-time. Graduate School at the University of Cincinnati To apply you will be asked to provide the following information: Note: GMAT/GRE exam is optional for the 2022 academic year. Students will learn about topics such as graduate level principles of retailing, retailing research, retail atmospherics, customer service, CRM and technology, and the globalization of the retailing industry. PO Box 210020 MKTG 7027: Digital Marketing Tools (2 credit hours) All studentsmust contract for graduation and be enrolled forat least one credit hour of study during the academic year of graduation. Earning an MS in Marketing opens the door onto a wide array of career opportunities. The Master of Science in Marketing online program at the University of Cincinnati provides students with an innovative and forward-thinking program that is grounded in the latest marketing practices and theories. MKTG 7025: Advertising and Marketing Communications (2 credit hours) Following review by the admissions committee, accepted applicants will receive a notification if they have been fully or conditionally admitted to the program. 2906 Woodside Drive Students will cover a range of issues related to strategic brand management including brand equity, brand positioning, the design and implementation of brand strategies, and the management of brand equities across geographic boundaries. Students are exposed to the essentials of the accounting process including development and analysis of financial statements, using accounting information to support management decisions, and using time value of money techniques to evaluate capital asset decisions. Students can transferup to 12 semester hours of graduate credit from an AACSB accredited university. Students can tailor their course selections to meet their individual career goals. Contact an Enrollment Advisor to learn more! Many of our students qualify for some type of financial aid. Yes! The program is designed to meet the needs of students having graduate or undergraduate degrees in both business and non-business backgrounds, and can be completed either full-time or part-time. Am I required to be in Cincinnati at any point during the MS Marketing program? Students develop innovation ideation skills and apply those skills within the context of a marketing strategy framework. Additional information is available at https://business.uc.edu/academics/admissions/ms-marketing.html or you can contact your Enrollment Services Advisor for additional guidance. The course fosters creativity and collaboration in the increasingly ambiguous business world in which todays business leaders compete. Students will work with the design thinking model, and will understand innovative techniques that will enable them to practice applying these new skills to classic business challenges. oth breadth and depth to their marketing skills. Designed for Graduate Business students, this course focuses on helping you develop your brand, position yourself in the job market, resume construction and salary negotiations. This course examines the tools and approaches for gauging the impact of marketing actionsshort and long term. Lindner College of Business Marketing faculty includes world-renowned thinkers in the fields of consumer behavior and market insights, who challenge students to reach new levels of marketing expertise in areas ranging from quantitative and qualitative research to branding and advertising. This course is an introduction to the fundamentals of finance and accounting at the graduate level. 
2906 Woodside Drive The University of Cincinnati is one of the first institutions to offer online courses. Specialized Master's Programs Is Federal Financial Aid (Title IV) available? MS Marketing applicants must demonstrate basic business competency when applying to the program, either through undergraduate curriculum or demonstrated business and marketing experience. This course is an introduction to the fundamentals of economics at the graduate level. 
MKTG 7036: Consumer Decision Science(2 credit hours) The University of Cincinnati MS Marketing program is available 100% online. Course Descriptions. MKTG 7038: Digital Marketing Analytics(2 credit hours) The program core courses are intended to strengthen your foundation in strategy, analytics and consulting, while electives allow you to pursue the areas of marketing that interest you the mostwhether that'sdigital marketing, consumer psychology, marketing innovation tools, or branding. This interactive course focuses on creating value and organizational growth through product innovation and market expansion. Department of Marketing, Assistant Director of Graduate Recruitment, University of Cincinnati MS in Marketing And of course, you are invited to walk across the stage at your graduation ceremony in Cincinnati! 110 Van Wormer Hall 2022 University of Cincinnati Online Copyright Information. The GMAT and GRE are not required for admission to the MS Marketing program. Academics The Master of Science in Marketing (MS-Marketing) program provides students with the tools and real-world experience necessary to pursue a successful career in marketing. Experience-based learning is an integral component of the MS-Marketing program. While you will never need to come to campus, you are invited to take an on-campus course if you want. Applicants should have at least a B grade average (or equivalent) in undergraduate coursework, or otherwise give evidence of academic promise that is satisfactory to the admitting department. Digital Marketing Analytics refers to the analysis of quantitative and qualitative data associated with digital marketing touch points. The course must have been taken within the past five years, with a grade of B or better. Cincinnati, OH 45221-0627. Students will receive in-depth training in all areas of marketing, including branding, strategy, market research, buyer behavior, product management, and international issues. To influence consumers decisions, marketers first need to understand how those decisions are made. Drawing from moral philosophy and cognitive psychology, students will acquire and refine analytical and managerial decision-making skills through the application of ethical principles to moral dilemmas represented in case examples. Students develop innovation ideation skills and apply those skills within the context of a marketing strategy framework. Applications to the Marketing online program are reviewed in a holistic manner that considers carefully all items of your application portfolio. 
MS in Marketing. The Master of Science in Marketing program provides aspiring marketers with the contemporary tools and practical experience necessary to successfully accelerate their career in todays fast-paced business environment. This program is open to students who have a bachelor's degree or other graduate degrees in business or in non-business disciplines. If you are using Federal Financial Aid, you can collect it as long as you fulfill the 5 credit hour requirement per semester. Students are exposed to the essentials of both microeconomics and macroeconomics including supply and demand mechanisms, the impacts of regulation and taxation, production cost variances, changing market structures, measures of the aggregate economy, sources of economic growth, and the impact of governmental policies. The degree of Master of Science in Marketingis granted to those who satisfactorily completethe required course work, carryinga minimum GPA of 3.0 or more. Please note that the name and email address of each recommender is required. MS in Marketing Innovation in education is at the forefront of what we do. The course is designed from the perspective of managers who make decisions about marketing communications programs as part of the overall marketing mix. It is recommended that you take this course in the semester before you graduate. Program Outline. The University of Cincinnati MS Marketing program is available 100% online. MKTG 7030: Branding Strategy (2 credit hours) The curriculum is also designed to give students the ability to analyze marketing data, to develop and implement marketing plans, and to understand the complexities of the global marketing environment. We have expanded the convenience and quality of our online learning to online degree programs. MKTG 7017: Consumer Insights (2 credit hours) MKTG 7014: Innovation Tools (2 credit hours) BANA 7011: Data Analysis (2 credit hours) SeeEntrance Exams Informationpage for details. The topic is of critical importance to marketing managers because the development of successful programs is predicated on developing a rich understanding of the consumers values, behaviors and motivations. This course is an examination of the contemporary economic, technological and political conversations that influence the strategic product portfolio decisions of an organization and the transformational role of product management viewed through the lens of GEIST Analysis. Both financial and reputational benefits to the organization will be considered. Courses must be approved by the academic director. Should the admission committee determine that a candidate meets the admission criteria for the program but additional business knowledge is required, the applicant may be directed to take any or all of the pre-requisite courses. Students receive in-depth training and experience in all areas of marketing, including: Experience-based learning is an integral component of the Masters in Marketing program. University of Cincinnati Students will explore the use digital technologies for the purpose of understanding customer digital behavior and using that information to market, sell, and distribute products and services. Some of our on-campus classes are offered in a one weekend format. Through a project for a client, students will conduct research and understand how consumers think and feel about a particular product/service, and will learn the process of how to uncover key insights that can support marketing practice. The University of Cincinnati has one of the most highly regarded Masters in Marketing programs in the country. Is Federal Financial Aid (Title IV) available? Unofficial school transcripts are required for the application, including University of Cincinnati transcripts. MKTG 7033: Retailing Strategy (2 credit hours) Here are some examples of what that timing could look like for a student: For questions about your specific enrollment needs, please contact your advisor. Will I be able to switch back and forth between taking classes in term A and B? Yes. Real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession. PO Box 210020 Cincinnati, OH 45221, University of Cincinnati | 2600 Clifton Ave. | Cincinnati, OH 45221 | ph: 513-556-6000, Alerts | Clery and HEOA Notice | Notice of Non-Discrimination | eAccessibility Concern | Privacy Statement | Free Speech | Copyright Information, The University of Cincinnati and all regional campuses are accredited by the, Meet the Founder: Kolodzik Business Scholars, Corporate Finance Certificate Program Outline, Investment Management Certificate Program Outline, Health Care Administration Certificate Program Outline, Health Care Finance Certificate Program Outline, Health Care Operations Certificate Program Outline, Health Care Policy & Regulation Certificate Program Outline, Marketing Research Certificate Program Outline, Professional Selling & Sales Management Certificate Program Outline, Retail Management Certificate Program Outline, Corporate Taxation Certificate Program Outline, Individual Taxation Certificate Program Outline, Entrepreneurship Certificate Program Outline, Human Resources Certificate Program Outline, International Business Certificate Program Outline, Leadership & Management Certificate Program Outline, Operations, Business Analytics, and Information Systems, Degree Options in Operations, Business Analytics, and Information Systems, Insurance and Risk Management Scholarships, Insurance and Risk Management Organizations, Best Practices of Family and Private Businesses, Family and Private Business Certificate Courses, Next Generation Institute (NGI) Succession Planning, Communication and Culture Institute (CCI), Family and Private Business Awards (FPBA), Goering Center Recommended National Family and Private Business Centers, http://business.uc.edu/graduate/masters/ms-marketing.html, Official TOEFL or IELTS scores (international applicants only).
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